Department of Fashion, Marketing, Tourism and Events

The Department of Fashion, Marketing, Tourism and Events has a distinctive emphasis on vocational areas related to consumer lifestyles, products, experiences and activities. With a portfolio of seven courses at undergraduate and postgraduate level, FMTE is well established and known for its business expertise, creativity and academic competence relating to the needs of associated industry and sector areas. The staff comprises academics and practitioners with a focus on ‘real-world’ teaching, research, business and community engagement.

FMTE staff work with external organisations to enhance the student experience and to develop a strong profile of graduate attributes, industry-relevant abilities, business acumen and well-developed interpersonal and communication skills. Graduates are therefore equipped with distinctive knowledge and skills to meet the challenges of today’s global business environment and gain relevant experience by working with companies on live projects and placements as well as engaging in study trips, learning journeys, master classes, competitions and collaboration with public, private and third sector organisations. This is endorsed by professional body memberships and accreditations.

Fashion at GCU was established almost 100 years ago in the former Queen’s College and the department offers a well-established portfolio of fashion courses that combine theoretical learning and practical experience to give graduates the creative, entrepreneurial and practical skills required to become leaders in the business of fashion, whether in design, management, manufacturing, branding/marketing or merchandising. The fashion studios are equipped with industry-standard facilities for fashion design, CAD and production and an annual showcase event profiles students’ work in fashion design, branding and marketing.

Accreditations

Marketing is offered at UG and PG level and is distinguished in FMTE by the applied aspects and input from industry. The Marketing course and MSc International Fashion Marketing are accredited by the Chartered Institute of Marketing (CIM) allowing students exemption from one of the three modules required for the professional diploma. The department also works closely with the Marketing Society Scotland (MS) which provides workshops, mentoring and competition opportunities and supports the student led GCU Marketing Society (MACU).

International Tourism and Events Management is offered at PG and UG level where it is ranked first in Scotland and fourth in the UK by the Guardian University Guide 2021 league tables. Teaching is delivered by a research active team including staff from the GCU Moffat Centre for travel and tourism research and business development. Students gain experience through company sponsored projects, learning journeys and participation in events.

Research

The department research group, ‘Consumer Lifestyles and Experiences’, explores interdisciplinary themes of fashion, marketing, events, tourism, retailing and food with a focus on consumer lifestyles and experiences. Research is underpinned by the United Nations Sustainable Development Goals and is disseminated at international conferences (Global Fashion Conference; Academy of Marketing) and in international academic journals. Research themes include sustainability in primary and redistribution markets; ideology and ethical practice; co-creation, volunteering and community initiatives; retailing; customer engagement; social and digital marketing, branding and internationalisation; creative process, identities and the body; and spaces for consumption and experience.

Recent examples of research activities are:

  • Participation of 4 FMTE staff in the World Design Capital – future of Fashion - Valencia –October 2022
  • SFES Sustainable Fashion Employability Skills ERASMUS+ project led by FMTE staff
  • FMTE will host the Global Fashion Conference at GCU in November 2023

Degree courses

Marketing
MSc

Marketing

Mode of study Duration Start date Location
Full Time
16 Months Jan 25 Glasgow

Learn about global issues in marketing and digital media, branding, consumer behaviour and communications. Develop an ethical approach to marketing decision making. Choose to progress to a career in social media, marketing or digital marketing.

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Award Mode of study Duration Start date Location
MSc (Professional practice) Full Time 2 Years Jan 25 Glasgow
International Marketing
BA (Hons)

International Marketing

Mode of study Duration Start date Location UCAS code
Full Time
4 Years Sep 25 Glasgow 3G5B

You can become a marketing or brand manager if you enjoy being creative and imaginative while working with data and achieving set targets. Study advertising, sales, market research, public relations (PR), social media and promotion skills.

International Fashion Marketing
MSc

International Fashion Marketing

Mode of study Duration Start date Location
Full Time
16 Months Jan 25 Glasgow

Study on this exciting course that blends fashion, marketing and business principles to equip you for a career in the global fashion industry. Your experience will open opportunities for a career in fashion buying, merchandising and marketing roles.

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Award Mode of study Duration Start date Location
MSc (Professional practice) Full Time 2 Years Jan 25 Glasgow
International Tourism and Events Management
MSc

International Tourism and Events Management

Mode of study Duration Start date Location
Full Time
16 Months Jan 25 Glasgow

Develop critical management skills for decision making in the tourism and events sectors, and progress to a career as a specialist with employers such as Historic Scotland, Hilton Worldwide and the Olympics.

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Award Mode of study Duration Start date Location
MSc (Professional practice) Full Time 2 Years Jan 25 Glasgow
International Fashion Branding
BA (Hons)

International Fashion Branding

Mode of study Duration Start date Location UCAS code
Full Time
4 Years Sep 25 Glasgow W2N5

Pursue a career as a retail buyer, visual merchandiser or stylist if you have a creative business mind or an interest in fashion. Study the fashion industry, brand development and management, promotion and communication, marketing and fashion buying.

International Tourism and Events Management Pathway
BA (Hons)

International Tourism and Events Management Pathway

Mode of study Duration Start date Location UCAS code
Full Time
4 Years Aug 25 Multiple Locations N821

Study an HND at college for two years and progress to Year 3 of this degree. You can become an international tourism or events manager by studying the creation, management and delivery of successful events and tourism initiatives at degree level.

Fashion and Lifestyle Marketing
MSc

Fashion and Lifestyle Marketing

Mode of study Duration Start date Location
Part Time
2 Years Sep 24 London

You'll be equipped with a critical understanding of traditional, digital and experiential marketing, relevant to creating solutions to real-world fashion marketing. You'll develop creative and commercial skills, all vital for working in fashion.

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Award Mode of study Duration Start date Location
MSc Full Time 16 Months Jan 25 London
Award Mode of study Duration Start date Location
MSc Part Time 2 years Jan 25 London
Award Mode of study Duration Start date Location
MSc (Two-years) Full Time 2 years Jan 25 London
Fashion Design with Business
BA (Hons)

Fashion Design with Business

Mode of study Duration Start date Location UCAS code
Full Time
4 Years Sep 25 Glasgow 8U9N

Using your creativity and innovation skills, you can study textiles, illustration, CAD, design and production, together with business and marketing at degree level. Progress to an exciting career as a designer or start your own fashion business.

Meet the department

Our teaching and support staff are here to help.

For course and programme enquiries:

T: +44 (0) 141 331 8630

E:  studentenquiries@gcu.ac.uk