Consumer Lifestyles and Experiences

Our vision

The Consumer Lifestyles and Experiences research group aligns with Glasgow Caledonian University’s mission for the Common Good. We adopt a multi-disciplinary approach to research that covers society, markets, and identity constructs, and how this is represented in marketing and social discourse. Much of our research supports the UN Sustainable Development Goals and informs the curriculum within our department of Fashion, Marketing, Tourism and Events.

We support PhD and postgraduate research, particularly around: consumer behaviour, fashion, marketing, tourism, events, sustainability, social media, spiritualism, ethics.

Our outputs will help you source a supervisor linked to your research proposal. We welcome PhD enquiries related to these research interests.

We publish our research in international academic journals and textbooks. Additionally, we contribute to international conferences, such as:

Our aim

We aim to explore lifestyle and experience sites to better understand how consumers make this meaningful and how to ensure lifestyles and experiences can be more inclusive and embrace diversity.

Research Group Lead

Research Group members