How community events adapted to lockdown
Organisers of small-scale community events used digital platforms to reach new audiences during the pandemic, according to a new study co-authored by academics from Glasgow Caledonian.
Dr Nick Davies, Daniel Baxter, Lindsay Robbins, and Maren Viol, with support from tourism and events students, investigated the recovery of community events in Scotland for a new paper published in the latest issue of the International Journal of Event and Festival Management.
The study explores the impact COVID-19 had on their operation and how those involved in their organisation reacted to the period of disruption.
Many said they put more effort into posting videos, polls, and different types of content on social media, leading to greater engagement with their audience.
The paper states: "Their ability to hold events was adversely impacted, but the organisers looked to new ways of working: adopting digital practices like providing online communities, sharing photos of past events and including people who had moved away from the community.
"Some participants reported learning new digital skills to manage events or communicate with their target audience."
The research was undertaken in conjunction with Glasgow Caledonian students from all levels, including undergraduate, postgraduate and doctoral students.