Nele Odzuck

MBA Luxury Brand Management

Group Vertical Director Consumer Goods for Client Solutions at TikTok

Nele, a recipient of the prestigious Marks and Spencer Scholarship during her time at GCU London, has leveraged this opportunity to build a remarkable career in digital marketing.

At 27 she assumed her first leadership role and now manages four dynamic teams at TikTok, collaborating with high-profile companies like L’Oréal and Hugo Boss. As the Client Solutions Lead, she oversees TikTok’s Consumer Goods teams across Germany and Austria, driving innovative branding and marketing strategies.

Nele’s leadership has significantly contributed to TikTok’s success, and she remains actively involved with Glasgow Caledonian, inspiring future leaders through alumni events.

I am truly honoured to receive the Alumni of the Year Award. I am especially grateful for the Marks and Spencer Scholarship which opened doors and helped me discover my passion for digital media. My time at GCU was enriched not only by this support but also by exceptional mentors and a network of inspiring peers who guided and encouraged me. I’m proud to be part of a University community that invests so deeply in its students’ growth and success. Thank you, GCU London, for this incredible honour.