Digital Design students get Chat GPT campaign in motion
Talented students have designed a social media campaign around using an Artificial Intelligence chat-bot responsibly, which is now being shown to students all across Glasgow Caledonian University.
Final year Digital Design students were tasked with creating a campaign around a specific University related topic, whilst working together as a team.
Students Holly Law, Sean Kelly and Mark Carrick were grouped together and assigned the task of creating a social media campaign on the issue of plagiarism, which has seen a rise in recent months.
The students decided to focus on the use of Artificial Intelligence and the risks of using it irresponsibly, using a chat-bot function called ‘Chat GPT’ as an example. They designed posters and a motion graphic video, which replicates how a user would interact with the function.
Mark Carrick explained: “There were around five different groups in our class, with each assigned a University-related brief to work on. We were given the area of Academic Development and Student Learning (ADSL), which meant we had the chance to work with Fiona Kennedy (Senior Lecturer in Academic Development).
Originally, we were asked to look at plagiarism and not necessarily Chat GPT but Fiona identified the increase of plagiarism in the last few months and it gave us the idea to look at Chat GPT in how it can contribute to that.”
He added: “The main challenge of the project was learning about the topic itself. We had to do some research into Artificial Intelligence (AI) and actually use the Chat GPT function itself. We tried asking it various questions to get an idea of the type of responses it was giving, which helped give us inspiration for the video. We firstly noticed that it was giving quite artificial answers, but for the video we wanted the AI to respond as if it was a real person speaking – like it was your friend trying to stop you from doing something.
The thing about Chat GPT is that it is actually useful, but it has to be used responsibly. It’s great for finding research and inspiration – it’s not necessarily a bad tool, and we wanted to get that across in the video.”
After pitching their ideas, the work received such a positive reaction that the University decided to use their campaign and show it to students across GCU. Holly Law couldn’t believe that the University wanted to share their campaign, especially after only learning how to create motion graphics last year. She explained: “We had no idea that our idea would be used by the University!
Our idea for the project was to make a social media campaign which could be used in a university setting, which included a motion graphic video and posters. At the end of the project, we presented our ideas and they were impressed with what we came up with; in particular the motion graphic video that we made. We created the graphic to look like someone was actually using Chat GPT and tried to replicate what it actually looks like when someone asks it a question.
We only started doing motion graphics last year and I personally don’t use it that much. We actually both find it quite challenging since we usually do static graphics, like posters for example. Motion graphics engage people more, and that’s what made us decide to use it for the project.”
She added: “We were so surprised to find out that the University liked it so much that they wanted to use it. The class seemed really impressed when we presented it, but our lecturer Mary emailed us to let us know that the University wanted to roll it out as a live campaign. We felt a great sense of pride.”
You can watch the Chat GPT video here
By Rachael McAlonan
Got a SCEBE or GSBS story? Email me at Rachael.McAlonan@gcu.ac.uk or connect with me on social media here