What we do
Our experience
The Moffat Centre undertakes consultancy and research in tourism, hospitality, events and travel. We provide realistic, practical advice to our clients and we tailor our approach for each project undertaken to meet project objectives.
Our consultancy draws on our research which is second to none. We are University-based and have access to the most up-to-date information and research in travel and tourism, as well as a variety of other disciplines.
Our understanding of the tourism sector in Scotland is unparalleled and we are increasingly invited to deliver our expertise internationally in destinations such as St Lucia, Norway, Malawi, Spain, Canada and Lithuania.
We have delivered strategies and planning in these areas at regional and national levels and we have also undertaken high-profile business training and development activities nationally and internationally. Over the last 17 years, we have developed to become one of the leading research and consultancy centres in Europe.
Areas of expertise include visitor attractions, destination management, urban regeneration, small business development, travel, festival evaluations, conferences, and exhibitions.
How we can help
- Marketing and branding
- Strategy and policy development
- Business analysis and planning
- Feasibility studies
- Urban and rural regeneration
- Operations review and maximisation
- Destination Management Organisations (DMO) advice
- Benchmarking and best practice
- Events assessments and impact studies
- Surveys and data collection
- Consultation and interviews
- Bespoke research
- Trend analysis and statistics
- Scenario planning and future proofing
- Tailored in-house training
- Bespoke courses
- Workshops and CPD
- Learning journeys
- Degree courses