Dr Cara Connell
Lecturer in Fashion and Marketing
Department of Fashion, Marketing, Tourism and Events
Cara is Programme Leader for BA (Hons) International Fashion Branding and is a Fellow of the Higher Education Academy. Cara teaches in the field of Fashion Communication covering all aspects of verbal, visual and digital communication at both Postgraduate and Undergraduate level.
Cara submitted her PhD thesis titled: ‘Customer engagement with websites: a transactional retail perspective’ in 2019. Cara is an active researcher with her research published in international journals including the European Journal of Marketing and the Journal of International Marketing. Her research interests include: customer engagement, online retail, marketing communications and fashion buying behaviour.
Cara has worked in the fashion industry for over a decade as both a Retail Buyer for a UK based fashion and home interiors retailer and latterly as the Fashion Editor of a national women’s magazine. This industry experience heavily informs Cara’s current teaching where she focuses on guiding students to work to industry standards to fulfil live client briefs.