Daria joined GCU as a lecturer in Fashion and Marketing in October 2021. She obtained her PhD in Social Sciences at Aalborg University in Denmark.
Daria has been focusing on fashion consumption and production, particularly sustainability-related practices. In addition, she has been interested in techno fashion, wearables and digital clothing and how their adoption and use might modify one’s daily routines and change a perspective on one’s body, age, and so on.
More recently, Daria has been studying queer fashion and how fashion brands have incorporated gender fluidity into their marketing campaigns.