Dr Irene Garcia
Lecturer in Fashion and Marketing
Department of Fashion, Marketing, Tourism and Events
Lecturer in Marketing at the Glasgow Caledonian University (UK).
Areas of interest in research: digital marketing, digital communication, sustainability and fashion.
Bachelor of Communication Sciences (Universidad Complutense de Madrid, Spain) and PhD in Marketing (University of Sophia - Antipolis, France) and International Relations (University of Vienna, Austria).
As a teacher, Irene has previously taught Marketing and International Business Management at graduate level and master’s degree in the
Faculty of Business and Economics at the University of Madeira (Portugal) and at University of Vic (Spain).
As a professional, she has worked as Marketing Director of the French company VTDIM, as Consultant for the Portuguese Chamber of Commerce, as Head of Communication and Promotion of CORDIS (European Commission, DGXIII, Luxembourg). She has given lectures, seminars and workshops in the field of marketing and advertising in several countries and has published numerous articles and books.