Dr Louise McBride
Programme Leader, MSc International Fashion Marketing
Department of Fashion, Marketing, Tourism and Events
Louise McBride is a Lecturer in fashion marketing in the department of Fashion, Marketing, Tourism and Events (FMTE) and an Advance HE Fellow. She completed her PhD in fashion retail internationalisation in 2022. Louise is Postgraduate Portfolio Lead for GSBS, ensuring the coherent development of an attractive portfolio of postgraduate programmes. Her teaching focuses on the areas of internationalisation and sustainable fashion branding.
Louise is an active researcher and regularly presents at academic and industry conferences. Her thesis focused on the Spanish fashion retail sector and led to the development of a strong network of academic and industry contacts in Spain. As a result, the department of FMTE enjoys staff and student exchanges and research collaborations with Villanueva University in Madrid. Furthermore, Louise’s research with leading Spanish fashion brands has created opportunities for live industry student projects.
With a background in foreign language teaching in both Spain and the UK, Louise has also worked in a variety of fashion retail roles before entering academia. These industry experiences have instilled in Louise a passion for real-world learning and a desire to strengthen GCU’s international connections to enhance the student experience.