Overview
Available as a one year master's or a two year master's with professional practice.
This course has been developed closely with business leaders to bring you the practical and technical expertise you need to thrive in the dynamic fashion sector.
The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world. Advances in technology and changes in consumer demands, including for greater sustainability have pushed fashion to be more transparent, ethical and consumer driven.
Through this course, you will gain a deep understanding of international fashion marketing. Key areas of study include:
- Circular fashion business models and ethical, responsible leadership.
- Consumer behavior and sustainable fashion consumption.
- Branding, fashion buying, merchandising, and logistics.
- Omnichannel communications, international fashion marketing planning, and strategy.
Our teaching team consists of active researchers with extensive industry expertise, ensuring a seamless integration of theoretical knowledge and practical application. Modules are designed around this approach, incorporating live industry projects, case studies, and insights from guest speakers to prepare you for real-world challenges.
Accredited by the Chartered Institute of Marketing (CIM), this course meets the highest standards of academic and professional excellence, providing you with a competitive advantage in the global fashion marketplace.
Graduate opportunites
Our graduates have successfully furthered their careers in a variety of exciting roles at leading companies, including NA-KD, Coach, Lululemon Athletica, and ASOS.