Modules:
Leadership and People Management; Managing Change; Innovation and Entrepreneurship; Strategic Planning and Finance for Managers; International Management; Governance and Sustainability; Digital Marketing; Analytics and Storytelling with Data; Career Planning and Professional Development; Introduction to Research Methods; Research Project.
Strategic Planning and Finance for Managers
The module explores the management of international strategy and finance. Becoming familiar with key concepts and how to formulate strategy students consider how firms design and implement strategies at the international level. Emphasis will also be laid on the different types of strategic choices international organizations have when thinking of doing business globally and the risks associated with doing so. The module will particularly focus on financial management and planning to help students understand and address financial issues when conducting business internationally.
Leadership and People Management
Examining the role of leadership in the context of people management and how this relationship is important to contemporary organizations that have to manage ever-changing business contexts. Particular focus will be on a leadership role in the HR context, managing talent and developing employer brands thus enhancing employee engagement levels through upholding the psychological contract and repairing trust in employment relationships.
Managing Change
Develops a critical appreciation of organisational change and the implications for devising, implementing and overseeing change. The module considers multiple perspectives of change ranging from the traditional to emerging alternatives including forms of and approaches to, change. This provides an appropriate platform to explore key-related issues such as organisation culture, power and stakeholder implications, alternative organisational design options, and human reactions to change. The module focuses on the change as an international and intercultural phenomenon that crosses national cultures and facilitates dynamic capability building.
Innovation and Entrepreneurship
Enhances your knowledge and decision-making abilities needed to develop businesses in new and innovative ways. The module builds an appreciation of the need for an entrepreneurial mindset across different contexts including commercial enterprises, family-owned businesses, social enterprises and public social partnerships operating at national and international levels. Students get to pitch innovation ideas in crowd-funding style videos before developing their own business plans.
Digital Marketing, Analytics and Storytelling with Data
In today’s shifting digital landscape, international brands must evolve to meet the needs of their modern digital-savvy customer. This module will help students grasp the fundamentals of digital and social media marketing to engage with their customers, reach new audiences and create exceptional digital content. As part of the module, students will contribute to the local marketing team’s digital marketing efforts through the planning and execution of micro-campaigns. Understanding the data from such campaigns and the ability to present compelling ROI narratives through storytelling with data is vital for marketing teams.
International Management, Governance and Sustainability
In an increasingly global and digitalised world, businesses must rethink traditional marketing concepts and strive to implement more comprehensive and responsible approaches to marketing. Students explore the interaction between different elements of the marketing mix and the wider contexts are essential to effective and responsible marketing. Underpinned by the United Nations’ Principles for Responsible Management Education (PRiME) students consider implications for international marketing practice and its sustainability for the future.
Career Planning and Professional Development
Enables students to identify and develop their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake work experience, volunteer, study abroad or take part in desk-based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.
Introduction to Research Methods
Introduces students to research approaches, time and project management skills essential for their research project and similar tasks in the future. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
Research Project
The final element of the programme is an in-depth research study, which provides students with an opportunity to design and undertake a piece of original research in a relevant area of marketing which could become the starting point of your career in international marketing. The project can take the form of an Applied Research Project, an Inquiry Project or a Consultancy Project. The Applied Research project involves the collection of either primary and/or secondary data. The Inquiry Project is secondary data based on exploring an aspect of a global trend, associated literature and an assessment of its implications for local practice. The Consultancy Project is normally primary data-based and requires the student to adopt the role of a consultant with a relevant organisation.
Download the programme specification for a detailed breakdown of the course structure, what you will learn and other useful information.
