Overview
Combining traditional and digital marketing, this course will provide you with the knowledge and expertise required for a successful career locally or internationally. You'll gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.
Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.
Our excellent industry links provide you with opportunities to engage in real-life projects and case studies, putting into practice the theory learned throughout the course.
A recent development to the International Marketing course is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.
Business and management studies research
Two-thirds of GCU research impact for business and management studies courses was rated as outstanding or very considerable (Research Excellence Framework 2021). Find out more.
Accreditations
What you
will study
Glasgow Caledonian is ranked number one in Scotland for Marketing and Public Relations (The Guardian University Guide, 2025)