Erase the Grey
There are no grey areas when it comes to gender-based violence
All members of society have the right to study and work without experiencing any form of gender-based violence (GBV), abuse or harassment. Often described as ‘violence against women’, the term gender-based violence refers to violence directed against someone because of their gender and expectations of their role in a society or culture.
The Erase the Grey campaign - launched by Glasgow Caledonian University (GCU) - has key messages which challenge stereotypical attitudes and behaviours and reiterates a zero-tolerance policy towards gender-based violence.
Promote the Erase the Grey campaign
Gender-based violence (GBV) is an issue across all of society and it is one we need to tackle together.
Join the University's movement towards a safer Scotland. Get involved by requesting access to a bank of free #erasethegrey resources to help promote this campaign:
- Access the official branding
- Download pre-branded materials for your use
- Learn how to use the branding correctly with brand guidelines
- Get ideas for your campus or organisation
- Print your own branded goods
Additional messages addressing other forms of GBV and/or aimed at particular social groups and identities are planned for future runs of the campaign.
How we created the campaign
GCU’s students and staff worked together in consultation with a range of external partners, including Police Scotland, to create this highly-commended campaign, entitled #GCUerasethegrey.
The messaging was displayed around the University's Glasgow campus and was supported by a social media campaign which encouraged people to change attitudes and behaviours by raising awareness of the issue.
The intention was for the campaign to speak to the whole GCU community; to act as a call to action; raise awareness and challenge prevailing myths. The messages reflect GCU’s definition of gender-based violence (GBV) and covers a wide range of issues.
Anthony Cardle (GCU Alumnus) explained that he had the opportunity to get involved with the campaign as a result of the Design For Change module offered to fourth-year Digital Design (Graphics) students at GCU.
Working on the campaign allowed me to see the passion and effort that the University puts into social issues facing us today. It was great to be able to give this issue a ‘visual voice’ and start to see it implemented throughout the campus and on social channels.
Anthony Cardle
Digital Design (Graphics) graduate
Fearless Glasgow
We are a multiagency partnership tackling and preventing gender-based violence in all its forms through joint strategic and operational actions. Primarily focusing on further and higher education settings we are committed to ending gender-based violence by challenging harmful behaviours and attitudes alongside supporting those impacted and building confidence. Informed by Equally Safe, our common purpose is to deliver safer communities and culture change; a Fearless Glasgow.
Further information, advice and support
The University is dedicated to identifying and tackling inappropriate behaviour, whenever it arises. No one in our community should ever be the focus of gender based violence, sexism, racism, discrimination, assault, bullying, harassment or any other offensive conduct.
We've created an online reporting tool called Report and Support for our students to submit a report about misconduct they experience on campus. By reporting an incident you experience or witness, you could help prevent something similar from happening to someone else. You can choose to tell us either anonymously, or by including your name and contact details.
Students and staff can find out about more gender-based and sexual violence support within the University and externally.